Discover how your website is doing in three critical areas of your inbound marketing
About Daniel Lesser
Not so long ago, we published blog articles about marketing automation solutions. We made Pardot, Eloqua, Marketo and HubSpot. We also published The Art of Business War (HubSpot vs Marketo) – a comparison between marketing software of Hubspot and Marketo. And more than a month ago, we posted a Pardot and Hubspot. Our aim in publishing these marketing automation solutions is not to sell marketing software. We wanted to guide business owners and marketers in choosing the appropriate marketing solutions for their business.
How hotels, restaurants and travel agencies could use inbound marketing to boost their business?
On the other hand, when searching for “inbound marketing”; there are about 10.2 million pages in the search results pages.
According to some search engine optimization experts, optimization nowadays should not be aimed at optimizing for the search engines. They’re right but I disagree to completely abandon the idea of optimizing for the search engines.
Gone are the days of SEO tactics like participating in link farms, keyword stuffing and other black and grey hat strategies in order to get ranked in the search engine. With Penguin fully integrated in Google’s algorithm, search engine optimization approach has been transformed radically.
If you have an online business, probably your biggest challenge is how to get customers. Your website is your best tool to conquer your biggest challenge. How to do it? It’s just finding the appropriate keywords and putting them in the right place on your website.
Have you ever heard about the right-brain and left-brain theory? This has been the subject of many book discussions. There is even a program created on the internet to conduct online tests to discover whether someone is a right or left thinker.
A few weeks ago, I published an article on how to do SEO in Panda-Penguin era where I differentiated the two creatures made by Google. But they are both part of the same thing, their algorithm. Google’s intention is to keep on fine tuning their algorithm so as to help users get the most relevant information in the search results. But to those website owners who were adversely affected by Panda-Penguin and who have lost considerable amount of search visibility and ranking, they thought that they were unfairly penalized by Google.
A few months back, we posted How to Increase Your Online Presence With Social Media where we share our views and the also the views of most internet marketing experts that social media networking sites are effective marketing tools. Social media certainly can increase your reach and can give you an opportunity to redirect traffic to your website and for the visitors to become a lead.
Gold Web Traffic is a certified partner of HubSpot and is using it's all-in-one marketing automation software. Hubspot is helping more than 5,500 companies world wide on their inbound marketing operations from blogging, traffic generation, lead conversion, lead nurturing, email and social media marketing, etc. We believe that HubSpot is an excellent platform. However, we also believe that Hubspot may not be suitable to the marketing automation needs and budgets of all companies. This is also to acknowledge the fact that HubSpot is not the only company that offers marketing automation solutions. There are many Hubspot alternatives for marketing automation.
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