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Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]

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Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on […]

Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]

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Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study […]

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realising it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, […]

10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience [Infographic]

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A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will […]

Website Audit Report: Why Your Website is Not Ranking on Google & Driving Sales for Your Business [Video]

Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their […]

SEO Goes Natural & Social with High Quality Content

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How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimisation. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated […]

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

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Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimisation service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a […]