Discover how your website is doing in three critical areas of your inbound marketing
About Daniel Lesser
You are missing an opportunity if you do not have a mobile website & marketing strategy. According to Forrester Research, a mobile marketing agenda is on three out of four marketers’ lists this year. As with any marketing program, you need to understand how the mobile landscape is evolving and how this affects your target audience. To understand why 2012 is the year to add mobile to your marketing mix, here’s the skinny.
So What Does This Mean for Your 2012 Marketing? Regardless of your business focus, you need to allocate budget and headcount to mobile. To this end, set business goals for your marketing strategies and select related metrics before you jump in to ensure that you can track the results of your marketing investment. For many businesses, the Smartphone is where the battle is moving. Smartphones are where consumers are examining your offering and your competitors’. Even brick-and-mortar stores must understand that even if a customer’s in your establishment, you may not get the sale, especially since consumers prefer checking their mobiles to talking to people!
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