Four Essential Steps For an Effective Facebook Marketing Campaign
Posted on Thu, Oct 18, 2012
Your online business exists because of your customers. So, you need to build good relationships with them. You will want to reach more people to engage with so they become leads and ultimately your customers. To help you out with this, use the power of Facebook Marketing to drive more traffic into your inbound marketing funnel and increase your sales.
There are now according to a recent Facebook announcement, "more than 900 million people like and comment an average of 3.2 billions times every day". Your business must be part of these conversations and must be involved in the most powerful word-of-mouth marketing around the globe.
There are four steps to business success on Facebook
STEP 1- Build Your Page
The central place to grow your business is your Page. This is where you introduce and build your brand and develop relationships with your customers. It only takes a few minutes to create a Page and it’s for free. Here is a guide to building a Facebook page in 5 simple steps.
You can then create different kinds of posts on your Page including updates, photos, videos and questions. The people who like your Page will see some of your posts in their news feed.
Here are twenty examples of great Facebook fan pages.
Then invite people you know to like your Page. You'll for sure have a community of friends, family, customers and employees who care about your business.
STEP 2 - Connect With People
After you created your Page, reach out your current and potential customers. Create Facebook Ads then connect with people who are the right fit for your business.
Run a multiple versions of ads. This can help you determine what ads your target audience will best respond to.
It's important to monitor the performance of your ads in the Ads Manager.
STEP 3- Engage Your Audience
When posting content and having conversations on your Page, you’re building loyalty and creating opportunities to generate sales. Always create content that will keep your audience interested.
Promote your post to reach more people in news feed. This is an easy way to reach more of the people who like your Page and their friends in their news feed on desktop and mobile.
STEP 4- Influence Friends of Fans
When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page.
Word of mouth is the strongest form of advertising. Encourage people to interact with your business.
People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions.
80% of consumers say they are more likely to try new things based on a suggestion by a friend in social media.
Finally, it's important to keep track of how your pages are performing so you can make the adjustments necessary to achieve your goals. Page Insights are the analytics for your Page but they'll help you understand your audience and the content they respond to. Ads manager has information about your Ad performance so you can learn the best ways to reach your target customers.
You've just read the four steps to business success using Facebook marketing . Try these and test out different approaches to see what works best for you. Once you've got the basics, there are many business resources available to you. For a comprehensive understanding on the step-by-step guide to effective Facebook marketing, download the eBook now. This eBook also features the business success story of HubSpot for using Facebook.
