How To Choose a Search Engine Optimization Expert
If you are a new online business player, or perhaps you already have an online business for quite some time, but struggling to get sales due to too little traffic to your website, the information in this article will be a great help for you.
You goal is to get sales, right? To get sales, of course, you must have leads. So, to have leads for your online business, you must have visitors to your website by using inbound marketing strategies that help you get found, capture leads, nurture and then convert them into customers.
There are lots of business websites using specific keywords competing to get on the top of the search engine in the World Wide Web. When you type the words search engine optimization in the Google search engine, you will get more than 92 million results. This means that there are over 92 million pages competing for these keywords. It’s quite difficult to engage in such competition and the more online businesses that proliferate in the internet, the more difficulty your business has to compete.
For your business to become competitive, you need a search engine optimization expert to strategize on how to put your business on top of the Google and other search engines. This makes your business visible by your target market. There are various SEO techniques that you can employ to get on the top of the search engines. You can do these techniques in-house if you have a search engine optimization specialist within your workforce. But if none, you can hire a search engine optimization expert to do the SEO for you. However, there are people or consulting companies that claim to be expert but the truth is they are not. So make sure that the SEO expert that you are targeting is really an expert in the field to help you out to really enhance your business presence in the internet.
There are a lot of factors to consider in getting your website to rank in the search engine. Your SEO expert should at least consider these.
If you don’t have a website yet, ask your SEO expert to build one for you for a separate pay arrangement. If you already have one, a website audit is a good kick-off to start analyzing the weaknesses of your website. Your SEO specialist can do an assessment and must ensure that your website is free from any issue or problem.
Aligning keywords to your business
Keywords or key phrases are your keys to get on top of the search engine results. It’s not just key phrases but keywords relevant to your business. These are the words that your target market will type in the search engine in order to find you. Your SEO specialist will do the research for the right keywords for your business. These keywords should be appropriately placed on your web page and ensure that your meta tags, title tags and header tags all include the correct keywords.
Conforming to Google’s guidelines
Your prospect SEO Expert should always adhere to the ethical standards of optimization to ensure success of your targetted increase of traffic. SEO strategies must conform to Google guidelines otherwise your SEO efforts will become futile.
Expert on social media marketing
Consumers buying behavior is now changing. They are now searching for information and products through the social networks. 80% of consumers say they are more likely to try new things based on a suggestion by a friend in social media. Therefore your prospect consultant should also an expert on how to optimize your presence in the social media such as Facebook, LinkedIn and other social media.
Your targetted SEO expert should provide you with periodic report. A regular monitoring results on your ranking to keep track of your site’s progress.
The important thing is to take some kind of action today, either you can do this in-house if you have the expertise available in your company and the luxury of time to do the job or hire a professional.