The Top 5 Ways to Create an Effective Inbound Marketing Campaign
Posted on Wed, Nov 21, 2012
In politics, former US presidents were able to achieve their campaign goals with the use of various media. Franklin D. Roosevelt used radio and won the election. It was television for John F. Kennedy and for President Barack Obama; his overwhelmingly victorious presidential campaign was greatly attributed to his effective internet campaign through the use of social media.
Barack Obama’s marketing campaign has been championed as the most successful ever, so much so that that he is now tagged as “the social media president.” He used websites, Facebook, MySpace, YouTube, Twitter, and Digg to send his messages across and reach out the huge population of tech-savvy voters. It was really an extraordinary achievement.
What insights can we get from that remarkable success? Obviously, political campaign strategies reveal the same lessons with that in business. But how would you create and implement your own internet marketing campaign as successful as Barack Obama’s most successful internet campaign?
The eBook, How to Create an Effective Inbound Marketing Campaign, can help you. Learn how to create and implement your inbound marketing campaigns.
This eBook will teach you the 5 important aspects on how to create an effective inbound marketing campaign.
Produce compelling marketing offer
Fundamentally, communication strategy has always been playing a vital role to success. Make sure your messages are heard and understood by your target audience and that they eventually become your followers.
Obama of course had developed political platforms he offered to answer the needs and for the betterment of the Americans. He then sent these messages through various media in the internet.
As inbound marketer, you should have excellent product/s or services to offer to your target market. But you must first define who your target audiences are – virtual personas. They are your ideal customers and prospects. It’s a good idea to find out what are their biggest concerns, needs, and interests. With this, you can be confident that your offers will not just simply satisfy their needs but delight them as well. You should also know where they are in the internet. How will you reach them? Then, offer them something educational, recreational, helpful, timely, customized and relevant to their interests. In others words, offer them something they would love.
Place the offer on your website
Barack Obama was lauded for his extraordinary use of well-designed websites where he placed his messages and sent them across an increasingly tech-savvy populace of voters. There were call to actions instilled that many people heeded.
In the internet business world, you need to place your offer on your website. This will invite traffic and more traffic. But you also need to place a compelling call to action to entice the visitor to click on to get your offer. The call to action should be linked to a landing page -- a web page that features a description and preferably an image of the offer and a form for visitors to fill out in order to receive the resource being offered. In this process, traffic will eventually become leads.
Create workflows to nurture your prospects
If Obama hadn’t devised a system to engage with and nurture those who responded, commented and or participated in the social media, he wouldn’t have millions of friends on Facebook and MySpace. Perhaps he also wouldn’t have huge followers on Twitter.
So, as business owner or marketer, we need to nurture our prospects that visited our sites and participated in our social media sites. Send them emails and interact with them. Once you’ve made that connection with your prospects, it’s important to try and stay connected. This is an excellent way to nurture them toward building a good relationship. Eventually, they will become customers.
Use blogging and social media to promote your marketing offer
Obama may have realized that writing a speech to only achieve a ten second clip on the evening TV news is over. The popularity of YouTube gives the public access to the entire speech, not just the clip chosen by the news reporters, which means the entire speech must resonate with the audience. So he used YouTube where he posted his full length speech-message for his audience. He could also post the same to his websites, Facebook, etc.
In inbound marketing campaign, after you have published your new marketing offers on your website or sent to existing contacts in your email database, you can start looking for other opportunities to drive traffic to your landing page. Blog and social media can increase the reach of your content and support your lead generation efforts. Just remember to always place a call-to-action: a link to your landing pages with the marketing offer.
You can also take excerpts from the content in your offer and feature it as blog articles or advertise it through social media and ask your followers for comments and shares.
Measure the result
Like all other endeavors, monitoring and analyzing the results as the implementation progresses is imperative.
Indeed, Obama had carried out the most successful internet campaign ever. However, had he not, he tracked down the result of his campaign at different stages; the final outcome may have been different.
In implementing your inbound marketing campaign from start to finish, you need to review each element of the campaign. How it performs at every crucial stage of implementation.
There are a wide range of metrics that you need to look at in order to evaluate if your campaign was successful or not. If you are trying to have a quick peek at your overall performance, you should start with a look at the analytics tied to the landing page that hosts your marketing offer. Then you can use other available tools to measure the performance of your campaign. Make the necessary refinement of the plan and continue towards achieving your goals.
Lots of lessons have been learnt from Obama’s most successful internet marketing campaign. It can be replicated for your inbound marketing campaign. And for you to get the most comprehensive idea on how to create your own inbound marketing campaign, download the eBook now. It’s for free because we want to help you generate more traffic and leads.
