Trends and Predictions for 2013 by Internet Marketing Experts
The time is getting closer for us to kiss goodbye to 2012 and soon we will embrace what lies ahead in 2013. There are many people across the globe that hold beliefs on whether it will be good and bad for the upcoming year. Some customs prevalent in societies found in the east perform auspicious acts to invite luck, good vibes, or good energy and to ward off evil. That’s their unique way of wishing and hoping to get the best for the year.
But is there a way to foresee the future? A way to be able to see and grab what is good for you or your business? The answer is yes and it doesn’t take a modern Nostradamus to predict the future of your business.
For marketers, the expected outcome for the business is not based on superstitions or in some rituals to attract positive energies that will bring good luck. Predictions or seeing the future are done based on facts, data, industry trends and forecasts made by the industry experts. These trends and predictions are carefully analyzed, considered and used by the CEOs, managers, marketers or business owners in formulating their respective plans.
Looking back at year 2012, social media took center stage with internet marketing. YouTube has been instrumental in producing a Korean superstar named Psy for his Gangnam Style fad that turned into a global phenomenon with 899,101,742 views -- nearly a billion views in just a matter of 4 months.
Facebook on the other hand, announced that its monthly active users had reached 1.01 billion as of September 30, 2012 -- an increase of 26% year-over-year.
These are but a few of facts and trends in 2012 that are vital in creating and implementing your marketing plan for 2013. But what else can you use for the next year? Don’t worry; you don’t need to have psychic powers to see into your marketing crystal ball. HubSpot had rounded up 20 marketing trends and predictions for 2013 and beyond. These are compilations of some of the most insightful predictions by renowned internet marketing experts. These compilations will serve as your compass and telescope in your navigation into the world of internet marketing in 2013. Here are the first 5 predictions of the compilations.
PREDICTION #1 by David Meerman Scott, Best-selling Author:
“CAMPAIGNS” FADE OUT, REAL-TIME MARKETING IS IN
PREDICTION #2 by Brian Halligan, CEO, HubSpot:
PREDICTION #3 by David Raab, Analyst, Gleanster:
KNOW THY CUSTOMER
PREDICTION #4 by Greg Alexander, CEO, Sales Benchmark Index:
MARKETING BECOMES MORE ACCOUNTABLE FOR REVENUE GENERATION
PREDICTION #5 by Mike Volpe, CMO, HubSpot and Kipp Bodnar, Author, The B2B Social Media Book:
SOCIAL MEDIA GETS INTEGRATED
Well, in order for you to have a comprehensive glimpse into the future, download the HubSpot’s 20 Marketing Trends and Predictions for 2013 and Beyond.