Awesome SEO Tips from Search Engine Optimization Specialists
“Yellow pages” a.k.a “Yellow Books” as the best place for local busineses to advertise is now a thing of the past. Good news for the environment as lots of trees are cut to produce the paper needed to print those very fat and heavy books. Apart from not being environmentally friendly, it also brought lot of squinting when looking into tiny fonts. Thanks to the “search engines” and the radical change of consumers’ behavior in searching for products and businesses, consumers can now find the products or the businesses they are looking for using the search engines on the internet. No more squinting of eyes. Trees are preserved.
In this atmosphere of online searches, businesses are racing to get to the top in order to be found by their target customer. Because of the very stiff competition, it is critical for business owners or marketers to understand how search engine optimization could boost their advantage over the competition. But the challenge is how to do it right?
Here are some important tips that are quoted from brilliant search engine optimization specialists from various SEO companies. These will help us understand what SEO is and what it is not. You can also download the Hubspot’s eBook Learning SEO from the Experts to help you master every aspect of search engine optimization.
Rand Fishkin, CEO of SEOmoz: "It's not enough to rank on the first page. Marketers need to earn their clicks."
Mr. Fishkin emphasized that ranking top on the first page won't mean much if it wasn't earned simply because it won’t help you maintain that top position as it seldom converts traffic into leads and customers. It would be wise for you to create truly valuable content that attracts people and keeps them coming back on your site, and to subscribe and share your content.
Another wonderful quote is from Greg Shuey, VP of Client Sales of SEO.com: "Think about the value you want to provide, and which keywords match that value."
Keyword strategy should be aligned with the business goals. This is what Mr. Shuey is pointing out. It’s a fact that not all site visitors will become leads and/or customers. It’s alright because your foremost objective is to have your content reach a wider audience. But you must ensure that chunk of that traffic should also be converted into lead by providing good offers and CTAs that your target customers value most and act upon your call, respectively. In other words, your keywords must always have relevance with your target audience's needs.
Dharmesh Shah of HubSpot.com: "SEO is not about optimizing for search, it's about optimizing for humans."
Analyze what your target audience is searching, his or her problems or needs and always factor these in when searching for and using the appropriate keywords. You will find meaningful success with long-tail keyword phrases. These are keywords that are more than two words in length that often problem-solving oriented. By doing this, you are optimizing not just for search but for real persons – human beings.
The last but not least quote I want to share to you is from Daniel Lesser, Inbound Marketing Consultant of Gold Web Traffic said, “Value-added content is more than building links, it’s creating followers.”
With inbound marketing we are targeting a marketing persona – not a real person but a description of behavioural patterns of the company’s potential users or customers. Developing these personas helps you segment and target leads and customers more effectively. When creating your content, always think of your targeted marketing persona. Provide them content, offers, and support they need to help solve their problems. Inbound links are acquired by creating and publishing content which add value to your target marketing persona or personas. This will build trust, confidence, good relationship and quality links. Eventually, these links will develop into a snowball of followers that are hooked on your site.
As search engines have continuously changed their search algorithms at rapid paces, SEO approaches must therefore adapt the changing consumers’ search landscape in order to deliver the most valuable matches for users' search queries. The more search engines base their choices to match what the consumer wants, the more we need to conform and align our SEO strategy with these norms.
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