"Humanizing" Marketing Solutions of HubSpot or Pardot or Marketo
In internet marketing, business knows no boundaries. So, in just more than a decade ago, marketing tools were developed to bring the business operation across the globe. Marketing automation solutions began to proliferate and became a priority on every marketer’s “must-have” list. Since then, it became an integral part of most business operations.
Marketing automation solution is software, a program that was produced for business to perform its marketing functions easier. Examples of marketing automation software are HubSpot, Pardot, Marketo and many others. These softwares vary with their features and some may be more affordable and efficient but most of these products are merely imitation or innovation from the pioneering software.
Marketing automation software streamlines the work of marketing and sales departments. They provide many innovative features (e.g. data bank of customer’s information, email marketing, marketing campaign management, analytics, etc). All these tasks, when done manually, are time consuming. But with automated marketing software, time as well as money can be saved.
Many believe that those who are new in the internet marketing business must not risk without getting an appropriate marketing tool to jumpstart a business. This was the notion just a few years ago but this might not be true these days anymore.
According to the Hubspot’s Marketing Trends and Prediction for 2013 and Beyond, inbound marketing and not automation becomes priority. Automating the marketing functions with the “set-it” and “forget-it” mentality is definitely bad. Set-it emails through a “nurturing” process unfortunately were spammed to death. The great potential of marketing automation eroded when it’s not used in a solid foundation of inbound marketing.
The Google Trends’ graph below shows that over time, more marketers will be searching for solutions and best practices to inbound marketing over marketing automation.
It is seen that in 2013, marketers and executives will allocate more resources to and focus on creating a strong inbound marketing strategy.
We, at Gold Web Traffic (GWT), believe the advantages of marketing automation software like Hubspot, Pardot, Eloqua or Marketo. These marketing solutions greatly help businesses in performing their respective corporate marketing and even sales functions. As a matter of fact, GWT is a proud partner of HubSpot and we’re using their marketing solutions. However, we also believe that marketing should not at all times be mechanized. Our target customers are people, not robots. Hence, we are humanizing or giving a “human touch” in our marketing efforts. We firmly believe that businesses should develop personality and should work to become less “faceless” especially in their interaction with leads and customers. This is imperative to earn client’s trusts towards building good relationship. We should remember that our businesses exist because of our customers. So, we should always treat our customer as king and making it sure that all levels in your company must be consistent in ensuring that our customers are satisfied and delighted with our services.