Marketing Software Compared: Pardot, Eloqua, Marketo & HubSpot
Marketing automation solutions are computer programs that streamline and integrate the functions of marketing and sales departments. They offer many innovative features such as but not limited to the following:
- Contact/Leads Data Base Management
- Blog and Content Management
- Email Marketing
- Social Media Marketing/Promotions
- Landing Pages with Lead Capture Forms
- Lead Nurturing
The above-mentioned tasks are all necessary but time consuming when done manually. Now with the automated marketing solutions, marketers and or business owners can save time as well as money.
There are many marketing automation software available in the market. Some are well know while some are not so known. Some have multi-million dollars capital investment while some others claimed to be effective and efficient. There are cheaper marketing software compare to some others. However, many software are just innovations or a mere copycat from the pioneering marketing automation solutions.
This article will try to present a comparative feature of some of the leading marketing automation solutions to guide marketers and business owners in choosing the appropriate software for their business.
Pardot is a web-based marketing automation system for mid-size B2B marketing organizations. The system offers a standard suite of tools to automate lead generation, lead scoring, lead nurturing, database segmentation, and campaign ROI reporting.
Eloqua is a market leader in on-demand marketing automation solutions for both B2B and B2C organizations. Eloqua was one of the early pioneers of the space, launching its first solution over ten years ago. Since then, the company has developed a functionally broad and deep system to automate core marketing processes such as lead capture, lead scoring, list segmentation, email marketing, and reporting.
Marketo is a web-based marketing automation software system designed to help sales and marketing professionals automate the marketing process and collaborate more closely throughout the sales cycle. The software provides lead management and sales insight solutions to help reps automate focused marketing campaigns based on highly targeted criteria, with a goal of “warming up” leads over time.
HubSpot offers an all-in-one marketing software platform that has helped increase the number of visitors to websites and convert more of those visitors to leads and customers. In addition to marketing automation, applications in the software platform include website management, blogging, search engine optimization, lead management, multichannel marketing analytics, landing pages, A/B Testing, and social media monitoring.
These marketing automation solutions have many features in common. It´s difficult to choose which solution is best suited for your business operation.
Gold Web Traffic recommends HubSpot’s all-in-one marketing solutions. However we can’t always say that it is the right solution for every business and every budget. It might be best for you to get first advice from a professional small business marketing consultant. The marketing consultant will analyze your business strengths and weaknesses and then help formulate your inbound marketing strategy. They will then finally help you narrow down the right automated solution for your business.
Click here for a more comprehensive comparative discussions on Pardot, Eloqua, Marketo and HubSpot.